Next
week I am speaking at Social Data Week in San Francisco. My colleague, Irfan
Kamal, speaks at Social Data Week in NYC. When I heard that DataSift was
organizing events dedicated to social data, I jumped at the chance to attend
and share our own approach at applying data to the work we do for big, global
brands.
Folks
from Dell, CBS, Twitter, Marketwired, and, of course, Guy Kawasaki and Robert
Scoble are all there focused on the role data plays in social media or, more
importantly, the role that social data plays in business.
I will
share about a unique study we did globally. We crunched over 7 million brand
conversations to understand what people care about most in relation to brands.
What drives casual and passionate advocacy. It’s a great way to use data.
I am
not sure if there is still space to attend on either coast but here’s the link
to find out more and register.
