Next week is our second annual
Social Media Matters conference in Hong Kong. Last year, Thomas Crampton and
our Social@Ogilvy team worked with event organizers from All That Matters to
create a regional event designed specifically around the interests of brands in
digital and social media.
I have the good fortune of introducing
our Global Brand Advocacy Study (supported by CIC, Salesforce, Visible) and provoking a great panel of brands including
IHG, Shangri-La International and IMAX. The study looked at what people share and
care most about from brands in China, Brazil, the UK and the US. Since I am a fan of all three brands, I look
forward to hearing how each goes beyond simple social network engagement to
cultivate their best advocates.
- This year’s highlights at Social
Media Matters are brand and platforms. Coca-Cola, Ford, Philips, Nestlé,
American Express and Unilever, among others will all be in the house. - Platforms including RenRen, Sina, Twitter,
LinkedIn, and Facebook among others will also be there. - And, of course, great partners
like CIC, SocialBakers, and Visual.ly and more.
If you can make it to Hong Kong on
September 10th, do join us. All of the information is here. I and my
colleagues will be publishing great content via social.ogilvy.com and
ogilvydo.com.
