PSFK this week wrote about a subject Zeitgeist have taken great interest in over the years, that of tech layering over retail to create unique experiences. Our focus on this blog with regard to retail has often been the way that new technologies are disrupting traditional bricks-and-mortar establishments, sometimes for the better, sometimes for the worse. PSFK take data strategy back to basics, pointing out quite rightly,
To succeed retail brands need to provide what has been called over the years “a value exchange”. In others words, to learn more about a customer, we must always provide them something in return. This may manifest itself as discounts and other perks, but what if the reward was simply a better brand experience in itself?
Earlier this week, as a precursor to the US going crazy for the Black Friday shopping extravaganza (even though The New Yorker tells us everything we know about Black Friday is wrong), Deloitte released new research on the way consumers like to buy their wares. Unsurprisingly, shoppers are now keen for an omnichannel experience. Select highlights below, full report here.
- The high street remains the number one destination for shops, services and leisure, compared to online and out-of-town: 59% use the high street for top-up grocery shopping, 58% prefer the high street for banking services, and 52% for cafés.
- Consumers still want more from their high street, and 73% believe that the consumers themselves should decide what shops and services should be available.
- The omnichannel experience is in demand with 45% wanting free high street Wi-Fi and 1 in 3 wanting to use a Click & Collect service.
Filed under: Uncategorized Tagged: Black Friday, Consumer spending review, Consumers, data, Deloitte, High Street, New Yorker, Omnichannel, PSFK, Report, Retail, Shopping, Spending, Strategy, Thanksgiving, Trends, US, Wifi
